Lifecycle Marketing Executive

About Fasset

Fasset is a regulated stablecoin neobank transforming financial access across emerging markets.

Role Overview

We need a Lifecycle Marketing Executive who lives and breathes marketing automation. You'll own our lifecycle marketing engine – building, executing, and optimising automated flows that activate, retain, and grow our user base at scale.

Responsibilities

• Design and execute multi-channel CRM campaigns (email, push, in-app, SMS) across the full customer lifecycle.
• Build and manage automated journeys using our CRM/marketing automation platform.
• Segment audiences based on behaviour, demographics, and product usage to deliver personalised messaging.
• A/B test campaigns and continually optimise for open rates, CTR, conversion, and retention.
• Collaborate with Product, Data, and Country teams to align messaging with product milestones.
• Report on campaign performance and present actionable insights to stakeholders.

Requirements

• 2–3 years of CRM or marketing automation experience.
• Hands-on experience with platforms such as Braze, Clevertap, HubSpot, Klaviyo, or equivalent.
• Strong copywriting skills and ability to adapt tone for different audiences and markets.
• Analytical mindset; comfortable interpreting data and drawing conclusions.
• Understanding of GDPR, CAN-SPAM, and data privacy best practices.

Nice to Have

• Experience in a fintech, crypto, or consumer tech environment.
• Basic HTML/CSS for email template customisation.